Hi, I’m Allie! I’m a media strategist and storyteller with experience spanning national publications, local journalism, and digital-first brands. I’ve led social media strategy for Outside Magazine, where I drove major audience growth across platforms, launched the brand’s TikTok presence, and led coverage for large-scale events like The Outside Festival. I’ve also collaborated with talent like Shailene Woodley and Alex Honnold, managed influencer campaigns, and created content that drives real engagement.

Before stepping into brand media, I worked in editorial at The Source Weekly, where I served as a reporter and editor in the arts, news, and outdoor sections. I wrote and published over 100 articles, covering everything from local music and events to outdoor lifestyle, and managed the paper’s social media and newsletter outreach to a 30K+ readership.

What ties it all together is a genuine passion for creating strong content that builds meaningful connections. Whether I’m leading a campaign or exploring new ideas, I prioritize clarity, creativity, and impact. I bring a blend of strategy, adaptability, and curiosity to everything I do.

Feel free to reach out if you’re interested in working together or just want to connect about media, storytelling, or the outdoors.