Role: Lead Social Strategist & On-Site Content Producer
Platforms: Instagram, TikTok, Facebook, X, Threads
Content Types: Live Reels, Speaker Highlights, Story Takeovers, Real-Time Updates, Post-Event Recaps

Overview: I led social media coverage for the first-ever Outside Festival, a two-day celebration of adventure, wellness, music, and storytelling held in Denver, CO. The event featured high-profile guests like Diana Nyad, Shaun White, Jimmy Chin, and a full lineup of films, speakers, and live music. My role included pre-event planning, real-time content production on-site, and post-event engagement across all major platforms.

I developed and executed a full social strategy to spotlight headliners, capture the festival’s energy, and engage both attendees and Outside's broader digital audience. From backstage moments to speaker highlights and crowd reactions, I managed a real-time content pipeline to bring the festival to life online.

Key Contributions:

• Built and executed content plan for multi-day coverage, including pre-scheduled posts and live on-the-ground content

• Captured and edited Reels, Stories, and in-feed posts featuring headline guests, panels, and performances

• Managed story takeovers and influencer collaborations during the event

• Created branded content templates for speed and consistency in live coverage

• Wrote all real-time captions and coordinated publishing across platforms

• Collaborated closely with PR and events teams to align coverage with key festival moments

Featured Talent & Moments:

• Dianna Nyad: Story feature and Instagram reel

• Shaun White: Quick-cut video clip and story highlight during time roaming festival grounds

• Music & Film: Recaps of performances and film screenings shared via TikTok and Instagram Reels

Results:

• Boosted engagement and follower growth across Instagram and TikTok during the festival weekend

• Significantly increased story views and profile interactions

• Established Outside Festival as a premiere community-forward outdoor culture event

• Created evergreen assets for future festival promotion and brand partnership pitches