Platforms: Instagram, Facebook, TikTok
Format: Collab Reels, Gallery Posts, Text Overlay Galleries

Overview: To promote Shailene Woodley’s Outside Magazine cover story, I created and executed a multi-part social campaign focused on high-impact visibility and cross-channel engagement. This included collaborating directly with Woodley’s team to publish joint Instagram collab posts on both her feed and Outside’s, leveraging her audience alongside the brand’s.

I produced a mix of Reels featuring motion graphics and text overlays, carousel posts with quotes from the interview, and BTS-style videos that aligned with Woodley’s climate advocacy and connection to the outdoors. I tailored each asset to platform-specific best practices, with Instagram as the hero channel and supporting rollout on Facebook.

Key Contributions:

• Developed content strategy and post calendar for multi-day promotion

• Wrote all copy and video text overlays to reflect Shailene’s tone and the Outside brand voice

• Coordinated cross-posting and scheduling with her management team

• Created assets optimized for both mobile video and static posts

• Led community engagement in comments and stories

Results:

• Delivered a sharp spike in impressions and engagement during the week of release

• Drove a major increase in story views and profile visits

• Strengthened Outside’s brand credibility and alignment with public figures in climate advocacy