Role: Content Strategist, Writer, Social Media Producer
Platforms: Instagram, Facebook, TikTok
Content Types: Historical Spotlights, Carousels, Quote Graphics, Reels

Overview: For Women’s History Month, I created a social media series that celebrated groundbreaking female adventurers from history—spotlighting figures like Ada Blackjack, Tillie Anderson, and Gertrude Ederle. I sourced and repurposed material from an archived Outside Online column, transforming long-form editorial into engaging, shareable content designed specifically for social media.

Each post told the story of a different woman who defied the norms of her time to push boundaries in exploration, endurance, and sport. I crafted punchy, informative captions, paired them with archival imagery or vintage-style graphics, and developed a cohesive visual approach to unify the series across platforms.

Key Contributions:

• Researched and adapted editorial content for modern social formats

• Wrote captions that were both educational and accessible, honoring the legacy of each woman while engaging a broad audience

• Designed or sourced compelling visuals to match the tone of each story

• Created carousel and Reel formats to boost engagement and discoverability

• Scheduled the series as a month-long campaign, timed with relevant awareness days

Impact:

• Elevated Outside’s brand voice as a platform that celebrates diverse and underrepresented stories in the outdoors

• Sparked strong audience engagement, including saves, shares, and positive feedback in comments

• Drove interest in historical storytelling as part of Outside's broader content mix

• Opened conversations around representation, gender, and outdoor legacy with a contemporary lens